Activision goes all Risky Business parody to promote the newest Guitar Hero. I see no problem with that.
Tony Hawk makes sense — doesn’t Activision also make his Pro Skater games? — and Kobe Bryant is just funny, as is Michael Phelps. But I wonder if Alex Rodriguez had even heard of the game; maybe he has. He’s the only one I can’t really see as a gamer at all.
In fact, Activision totally whiffed when they decided not to bring the most obvious candidate for an ad for their game in:
Seriously, major missed opportunity to poke some more fun at itself and the game. They DID have to go for people who might actually be able to sell things (although, again, why go for A-Rod? How good a pitchman is he?)
(Photo via Deadspin.)