Why Someone Ought To Outbid NBC For The Olympics

I have griped about the Peacock’s amazingly stupid mentality towards tape delaying events during the Beijing Olympics, and this is above and beyond the usual tape-delay frustrations because NBC is not alerting the telecasts in any way to make it clear to viewers West of the Mississippi that none of the content is live. In the wake of Usain Bolt’s record-breaking 200-meter win that none of us will see on television until later tonight (both Awful Announcing and With Leather are hosting video until the copyright police go after it), I am absolutely excited at the thought of ESPN formally bidding with the IOC for the rights, starting with the 2016 Winter Olympics.

In a sports and media world driven by the Internet and up to the minute results, it makes absolutely no sense whatsoever to have so few of the events by live in one half of the country and not live everywhere else — and, as NBC Universal is wont to do, get bent out of shape when the video leaks.

This leaves affiliate sports directors in the quandary of not publicizing the results of matches due to be aired on their stations AFTER local news goes off the air for the night — for example, if you are covering Phil Dalhausser and Todd Rogers in men’s volleyball because they happen to be from your market, and you know they’ve advanced to the gold medal match, but the match has not aired — you have no highlights and are even conflicted about reporting whether they’ve won in order not to spoil it for viewers who might be sticking around at 1 A.M.

The problem is that ESPN shouldn’t have a lock on all the important sporting events, but considering that they would actually rotate their cable networks’ schedule to do a lot more live coverage of events across the U.S., the trade-off is worth considering.  It goes without saying that ESPN would produce certain stuff that ABC could air live and probably delay to the Mountain and Pacific time zones, but so much more of the content would be live on the other channels.

Then again, also in NBC’s favor is that their presentation for sporting events (graphics, etc.) is just head and shoulders above other networks. ESPN’s work for ABC always seems kind of cut rate compared to how CBS handles college football and basketball and NBC handles football and the Olympics, and I keep thinking that the Four-Letter would underwhelm in this department.

Would you trade a near-monopoly on live sports to be able to see some actual Olympic content live?

Photo: Reuteurs/Kai Pfaffenbach

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